If you’re an avid binge-watcher, then chances are you’re also a huge fan of streaming services like Netflix, Amazon Prime Video, and Hulu. With so many great services out there, it’s no wonder that more and more people are turning to these services for their entertainment needs.
These streaming giants have become the new normal in our daily lives and not just for those who enjoy watching TV shows. They’re now accessible from mobile devices as well as smart TVs. That being said, it makes sense for Netflix to look into acquiring other streaming companies that can expand their reach even further.
Why? Because they might not be able to compete with the sheer number of other streaming services out there. However, acquiring another company will allow them to offer users access to even more content than before without requiring them to subscribe to multiple different streaming platforms. In this blog post, we’ll explore why Netflix might want to acquire Roku so they can take over the home theater market together…
Netflix Has Dominant Streaming Rights
When we’re talking about streaming services, our first main point of focus has to be on streaming rights. Netflix has been the most dominant streaming service since 2006. Before that, they were only available to people who subscribed to the satellite subscription service.
Since then, they’ve continued to grow at an incredible rate and this is thanks to their dominant streaming rights. Netflix is the only streaming service that has the right to broadcast network TV shows.
This means that they can easily license the rights to stream these shows and make a ton of money from them. They make an estimated $275 million every year from the rights to stream popular TV shows. Because of these streaming rights, Netflix has been able to dominate the market and grow at incredible rates.
This is why it makes sense for them to look into acquiring companies like Roku – so they can expand their reach even further.
Roku Has Strong Hardware Partnerships
If you’re a big fan of Amazon Prime Video, you might be interested to know that Roku has also been exploring the possibility of acquiring another streaming company and Amazon’s hardware partners are at the top of the list.
Roku has been in talks with Amazon to explore the possibility of acquiring their hardware partners. Now, we don’t know what exactly will happen between these two companies. Roku’s CEO has stated that they’d be open to a merger between the two companies, and Amazon’s CEO has also said that it could happen.
However, it’s worth noting that Roku already has a ton of partnerships with Amazon devices, and adding their other partners like Comcast and Verizon would cause a ton of headaches for Roku.
Both Companies Have Strong Marketing Teams
Roku has a ton of marketing power behind them thanks to its strong partnerships with Amazon and Comcast. Amazon is one of the biggest brands in the world –and they also happen to own several of the best streaming devices on the market.
This implies that Roku has tons of potential to partner with the brand and gain even more customers than they currently have. The same can be said for Roku’s partnership with Comcast. Roku’s streaming platform accounts for almost 40% of all internet traffic in the United States and Comcast also owns NBC, one of the most popular TV networks in the country.
This indicates that Roku and Comcast can work together to market their streaming platform to millions of TV viewers. This can be especially helpful for brands that want to advertise on TV – but don’t want to pay the high costs associated with traditional TV advertisements.
Why Would Netflix Acquire Roku?
Before we talk about why Netflix would want to acquire a company like Roku, it’s important to note that this isn’t something that’s happening overnight. The two companies have been in talks for a while now, and they’ve only grown more serious as time has gone on.
When we think about why Netflix would want to acquire another streaming company, we have to consider the fact that they can’t seem to catch a break when it comes to streaming rights. Not only do they have to worry about the rights to stream popular TV shows and movies, but they also have to worry about the rights to stream popular sports games.
That’s right not only do they have to worry about streaming the newest TV shows and movies, but they also have to worry about streaming the latest sports games. For example, the NFL has been exploring the idea of streaming their games on streaming services like Amazon and Netflix but it’s not looking too good for them just yet.
However, if Netflix were to acquire Roku, then they could easily gain access to the rights to stream all of these sports games.
What Factors Could Determine Whether This Happens?
Now that we’ve explored some of the reasons why Netflix and Roku would want to merge, let’s talk about some of the factors that could determine whether this merger happens.
When we look at these factors, it’s important to note that we could also consider them as possible reasons why this merger might not happen. That being said, they could also serve as indicators that Netflix is looking into acquiring Roku.
– How Much Does It Cost?
– How Much Would This Acquisition Benefit Netflix?
– What Happens if This Acquisition Fails?
– What Happens if This Acquisition Succeeds?
When we’re talking about the future of streaming services, it’s important to consider the impact that the acquisition of another company like Roku could have. After all, one of these companies could soon own all of the streaming rights that millions of people need to watch new TV shows and movies and this is something that could be extremely beneficial for both companies.
Now that we know why Netflix would want to acquire another streaming company, let’s talk about how we could see this merger happen. After all, not every acquisition goes smoothly, and not every acquisition happens. That being said, if Netflix were to acquire Roku, we could see a very different streaming platform emerge from the deal.